Find the right financial advisor for your taxes.

Habits matches you with top-rated advisors based on your goals, finances, and life stage.

Don’t just take our word for it

Thousands of people have found and hired their advisor through Habits.

Testimonials

★★★★★

“Just wanted to let you know that after meeting with the three referrals you sent me, my wife and I have decided to work with our advisor. Overall, I've been thrilled with my Habits service - you gave 3 excellent referrals, each with a slightly varied approach and style. This gave me a real choice with the strategy I wanted to move forward with.”
T
Troy, 38
Software Engineer

★★★★★

“Both of my advisor introductions were amazing conversations - feel like I couldn't go wrong in either direction there. Going to take some time to reflect and ask each some follow ups but I already feel like my experience with Habits has been a success!”
E
Emma, 25
Venture Capital

★★★★★

“My wife and I decided to move forward with services from our advisor. I'm certain we wouldn't have found him without the product you and your team have built, so thanks!”
G
Grant, 28
Product Development

How It Works

Matched in minutes

No cold calls. No guesswork. Just a fast, guided process that connects you with the right advisor for your exact situation.

Step 1

Tell us about yourself

Answer a few quick questions about your goals, income, life stage, and what kind of help you're looking for.

Step 2

Get your personalized matches

Our algorithm surfaces advisors who match your exact profile. You choose who to talk to on your terms.

Step 3

Book free intro calls

Schedule no-pressure intro calls directly through Habits to find the right fit before committing.

Your Moment, Your Advisor

Modern advice for your biggest moments

Your life is evolving and your finances are getting more complex. The gap between what you're doing today and what's possible with the right guidance is wider than you think.

Buying a Home
Understand how a purchase fits your bigger financial picture before you sign.
Getting Married
Merge finances confidently. Plan for your shared future with clarity.
Starting a Family
Navigate new expenses, insurance, college savings, and estate planning.
New Job or Bonus
Make smart moves with equity, raises, and year-end windfalls right away.
Growing Your Wealth
Build a long-term strategy around investing, tax efficiency, and net worth.
Selling a Business
Navigate capital gains, reinvestment, and what comes next, strategically.
Planning Retirement
Build a drawdown strategy that makes your money last as long as you do.
Managing Student Debt
Prioritize repayment, refinancing, and investing at the same time, smartly.

Why Habits

The smartest way to find your advisor

Top 1% of Advisors, Only

Every advisor on Habits goes through a rigorous vetting process. We check credentials, track records, and client reviews so you never have to worry.

Verified licenses and credentials
Background checked and screened
Ongoing performance monitoring
Only top-rated advisors approved

Matched to Your Situation

Our proprietary algorithm connects you with advisors who specialize in your needs, not random listings from a general directory.

Matched by income, goals, and life stage
Advisors who work with people like you
Specialty matching (taxes, real estate, etc.)
Remote or local advisor options

Completely Free for You

Habits is free for consumers. No hidden fees, upsells, or subscription required. We make our money through advisor subscriptions to be on the platform.

No credit card required
Free intro calls with 3-4 advisors
No commitment to hire anyone
Advisors compete for your attention

FAQ

Is Habits really free for consumers?

Yes, completely free. Habits is a two-sided marketplace - advisors subscribe to access our platform and user base. You, as a consumer, never pay a cent to use Habits, get matched, or book intro calls.

How does Habits match me with advisors?

Our proprietary algorithm matches you based on your income, assets, goals, life stage, and the specific type of advice you're looking for. Advisors on our platform set their own criteria for the clients they want to work with, so every match is genuinely relevant for both sides.

How are advisors vetted on Habits?

Every advisor on Habits goes through a rigorous approval process. We verify licenses and credentials (CFP, RIA, etc.), conduct background checks, review client track records, and monitor ongoing performance. Only around 1% of applicants are approved to join the platform.

Do I have to commit to hiring an advisor?

Not at all. Habits is designed to let you explore your options first. You can book free intro calls with 3-4 advisors, ask questions, get a feel for their style, and then decide if and who you want to work with.

What types of financial advisors can I find on Habits?

Habits hosts advisors who specialize across a wide range of needs: investment management, tax planning, retirement planning, real estate, family financial planning, estate planning, student debt strategy, and more.

How much do advisors on Habits charge?

Advisor fee structures vary and can include hourly rates, flat fees, one-time project fees, or AUM-based fees (a percentage of assets they manage). Habits encourages full transparency around pricing - you'll always see how an advisor charges before you decide to connect with them.

Does Habits have any conflicts of interest with advisors?

No. Habits does not accept commissions from advisors for placements, so our matching algorithm has no incentive to favor one advisor over another. Your match is based purely on fit — it's always unbiased.

How does Habits protect my personal and financial information?

Habits is SOC 2 Type II compliant, meaning our security practices are independently audited against the highest standards in fintech. Your data is encrypted in transit and at rest, and we only share what's necessary with the advisors you choose to connect with.

Is Habits a recognized platform in the industry?

Yes. Habits has been recognized by Morningstar and 1871 FinTech as a best-in-class advisor matching platform.